Work
What an engagement looks like
Client names stay private: most of this work happens inside companies that don't publish their measurement stack. These are the three shapes an engagement usually takes.
- 01
SaaS · Attribution
From five dashboards that disagree to one number the board trusts
Server-side GTM, a typed event schema, and a BigQuery model that ties spend to pipeline. The deliverable isn't a dashboard; it's a Tuesday meeting that ends with a budget decision.
- 02
Ecommerce · Signal loss
Recovering conversion signal after consent and iOS changes
First-party tagging, Consent Mode v2 done properly, and enhanced conversions fed back to the ad platforms. Cleaner signal in, better targeting out.
- 03
Growth team · Enablement
Making the team independent
Weekly working sessions on top of the new stack until the marketing team reads its own numbers without me. They usually keep me around anyway.
Detailed case studies with numbers are shared on a call, with the client's permission.
Discovery call
Let's find out if your measurement system is helping you or lying to you.
Book a 30-minute discovery call. No sales script. No pressure. We'll talk about where your data is today, what decisions it should be helping you make, and whether I'm the right person to close that gap. If I'm not, I'll tell you, and I'll point you in the right direction.
You'll talk to me directly, not a sales team, not a scheduler. Just a conversation between two people who care about getting marketing measurement right.
Typically respond within 24 hours. Calls are on Google Meet. No commitment required.